A website should look appealing and be relevant to the identity and brand the client wants to portray.
Business Sense the website should be able to convert visitors into business.
Know the Customer - You need to know the target audience, what they would like to see and how they would want to use your website.
What is a Responsive web site?
A responsive enabled website means that your website can EASILY be viewed on any device
On any screen size connected to the internet
So whether you have a small screen Samsung or a larger screen iPhone or even a 7" tablet
You are guaranteed that your website appears perfectly each time
No more scrolling around the small screen to find anything.
This is crucial as with so much competition out there, the customer will simply move on if he/she can not read something clearly.
A responsive website works alongside your desktop website to bring mobile users an optimised version of your website.
A responsive website is faster, easier to navigate on a handset and offers a better user experience, which can give you a competitive advantage and more importantly, lead to increased revenue.
The web is becoming more accessible by portable and wireless devices and the move to mobile Internet access has been accelerating with the rise of larger multi touch smart phones, and of multi touch tablet computers.
Thanks to the birth of smart-phones, tablets, e-readers, and several different types of mobile phones, we live in a world where anyone can access the internet on-the-go.
Unfortunately, websites have been designed for use on a standard computer monitor and higher resolution display screen and this does not show up well at lower resolutions screen of a smart phone.
Mobile search is gaining popularity at a frenetic pace. In the not too distant future (maybe even as early as a year or so), we're going to see that mobile usage is passing desktop usage on websites.
This means that the future of your website is going to depend on how you choose to approach your mobile user experience.